What is Digital Transformation and How it can help your business?

What is Digital Transformation and How it can help your business?

Digital Transformation(DT) is becoming one of those buzz words you hear every corner. If we look at Google Trends in the last 5 years, we can see the interest has grown significantly.

Trends chart for “Digital Transformation” over 5 years

However, according to Salesforce’s 2018 Digital Transformation survey, about 70% of audiences couldn’t describe the topic.

Salesforce 2018 Digital Transformation survey results

The main reason for that in my opinion is, Digital Transformation is a pretty wide topic. It includes many domains and its use cases vary in different firms. However, Digital Transformation in a nutshell is the process of updating your business to the latest digital solutions. Based on the article from 
Andrew Annacone, these processes include in domains of Organization/Culture, Processes/Products, Business model, and Domain. Moreover, DAVID L. ROGERS in his book, The Digital Transformation Playbook, discusses DT effects on Customers, Innovation, Value, Competitors, and Data. Now let me tell you some examples of the definition of DT in different environments. 

  • In a high-tech company like Microsoft, DT in the engineering departments means updating the cloud infrastructure and the DevOps.
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  • In a traditional pharmacy store, DT means setting up e-commerce to sell drugs online.
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  • In a flower shop, DT means using Digital Marketing to strengthen the brand and increase awareness. 
  • In a merchandising firm, DT means using CRM tools to increase customers satisfaction. 
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  • In many traditional companies, DT means using Agile working methodologies among the organization to increase internal performance.
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  • In a manufacturing firm, DT means leveraging Design Thinking to produce the best product based on customers’ needs.

As you can see, the domain is vast and applies to many different parts of an organization. Keep in mind that DT is not a new topic. We had it since the computers joined our lives. However, due to the rapid developments in technology and the availability of the internet, the need for continuous updates is making the Digital Transformation topic a hot one. In contrast, Continues Digital Transformation is exactly what needs to be focused. Because if you had a website for your business 20 years ago, you probably need to use Data Science, Influencer Marketing, and lots of other improvements to your business. 

Yet, there are some points about DT that needs to be considered that some of them are the literature research we did in late 2019.

  • Continuous digital transformation is more of a management process than technology adoption. — Based on HBR, ff the $1.3 trillion that was spent on DT last year, it was estimated that $900 billion went to waste. The reason is the Top Management Teams don’t have the mindset and knowledge of Digital Transformation.
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  • Digital Transformation mindset is pretty much around understanding than the implementation. Anyone can have a website at minimum of $50 or an Instagram page for free. But what is the propose of that website? How it can help your business? What steps you need to take to keep it up and running??
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  • Agility is a key factor for SMEs for applying continuous DT.
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  • Organizational agility involves drawing from approaches such as agile project management, process flexibility, lean start-up, design thinking, continuous deployment, and integrated development and operations.

Here at Marketgram.co, we aim to mitigate the waste of investments in Digital Transformation for SMEs. We offer Digital Transformation Coaching to the companies and we lead and train organizations to learn and apply the latest technologies and solutions themselves. This is the only way that a company assures to perform a successful transformation. To apply itself rather than outsourcing.