Creating valuable content and experiences attract strangers as your visitors, convert them to leads, closes them to the customers then, delight them to be your promoters. This process is called inbound marketing. Inbound marketing creates a trusted connection with your audiences and target market based on the content you create and solves the problems they already have, while outbound marketing interrupts your audience with content they don’t always want.
Inbound marketing methodology contains three different stages:
Attract, engage, delight
Each stage has its own tools and processes.
Blogging, social media, and content strategy in the attraction ways of your audience. channels your target market prefer like email, bots, live chat, or messaging that contains call to actions will create a long-lasting connection along with your customers. following that, smart contents, personalized user experiences using CRMs and CEMs, and marketing automation will ignite your customers to automatic promotions and mouth to mouth marketing.
these steps and processes help your build a trusted relationship with your audience rather than just sell your product or services. nowadays people are smarter about ads than before. they will understand if you are solving their problem, fulfill their needs or you are just willing to take the money out of their pockets.
So, in order to get your market share, sell the great experience not the product or service itself.